Brand Refresh Intake | Aspenridge Creativ Inc.

Brand Refresh Intake — Step 1 of 7

A few questions to align on who Riptyde is

Contact Us

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Brand Direction & Alignment

These first questions help us align on who Riptyde is, who you serve, and what you want the brand to communicate. There are no right or wrong answers — go with what feels true.

1. Who does Riptyde primarily serve today?

2. What problems (or needs) do clients usually come to Riptyde for?

3. What do you want people to say about Riptyde after working with you?

4. What makes Riptyde different from other companies in your space?

5. Which 3–5 traits best describe Riptyde?

6. If Riptyde had a short promise to clients, what should it communicate?

7. How should the Riptyde logo feel at first glance?

8. Which direction feels right?

Evolution of the current logo (recognizable, refined)

A noticeably fresh direction

9. Where does the logo get used most often?

10. Upload any existing logo files (if available)

Upload File (Accepted file types: PNG, JPG, PDF, SVG)

STEP 3 — Color Palette & Typography

STEP 3 — Color Palette & Typography

Goal: Define trust‑driven visual foundations.

11. How bold should the color palette be?

Conservative and safe

Balanced and professional

Confident but not flashy

12. Are there colors you strongly want to:

13. What should the colors communicate most?

14. Typography preference (gut instinct):

Clean & modern

Strong & bold

Neutral & understated

STEP4

STEP 4 — Visual Style & Brand Feel

Goal: Define how Riptyde looks beyond the logo.

15. When someone lands on Riptyde.ca, what should they feel immediately?

16. Which visual style fits Riptyde best?

Real people / real work

Clean graphics & layouts

A blend of both

17. Do you prefer visuals that are more:

Structured and clean

Bold and high‑contrast

Simple and spacious

18. Upload examples you like (brands, sites, logos, imagery)

Upload File (Any industry or non‑industry examples are helpful.)

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Brand Direction & Alignment

19. How strict should brand consistency be?

Very consistent

Consistent with some flexibility

20. How should Riptyde sound in writing?

21. Any words, phrases, or tones to avoid?

22. Choose up to FOUR assets you want included:

Website hero branding

App icon / favicon

Social media profile & banner

Email signature

Business card

Presentation slide

23. Upload any supporting materials (photos, trucks, signage, etc.)

Upload File

24. Is there anything else we should know to get this right the first time?

25. Anything you definitely don’t want this refresh to look or feel like?

Welcome

This short questionnaire helps us align on Riptyde’s brand direction so the refresh reflects the trust, professionalism, and quality you already deliver. There are no right or wrong answers — go with what feels true.

Brand Refresh Intake — Step 1 of 7

A few questions to align on who Riptyde is

Contact Us

LET'S TALK

● EDMONTON
● SPRUCE GROVE
● STONY PLAIN

Welcome

This short questionnaire helps us align on Riptyde’s brand direction so the refresh reflects the trust, professionalism, and quality you already deliver. There are no right or wrong answers — go with what feels true.

Brand Refresh Intake — Step 1 of 7

A few questions to align on who Riptyde is

Contact Us

LET'S TALK

● EDMONTON ● SPRUCE GROVE ● STONY PLAIN

● EDMONTON
● SPRUCE GROVE
● STONY PLAIN